Downtown Improvement Agency executive director Jeff Serran is calling last weekend`s Summer in the Park a success despite some challenging weather. He said that a cold and rainy long weekend did not stop traffic between the paid concert sites and downtown.
Serran said there was plenty to do downtown, singling out the Rage in the Cage dodgeball event held on Main Street. One new wrinkle that was well received by the public was the addition of the Farmer’s Market to Main Street for their usual Saturday slot.
“They get displaced for that weekend because of the concerts. In years past, the Farmer’s Market was relocated to near the carousels. The feedback has been nothing but positive,” said Serran while reflecting on the weekend.
Serran added that the weather did cooperate for the Moonlight Madness event Thursday. Serran said that 38 downtown businesses participated, keeping their businesses open until 11 p.m.
Asked about the economic impact of the weekend’s events, Serran replied, “We know for the concerts, that people came from out of the country. For the dodgeball, we had people from Ottawa and southern Ontario. They are putting heads in the beds.”