Zellers eyeing national expansion

(Photo supplied by Zellers)

An iconic Canadian retailer of the past is looking at expansion plans across the country.

This after the successful launch of Zellers’ first stand-alone store in Edmonton last October.

The company says it’s actively pursuing new leasing opportunities across Canada as part of a phased national expansion strategy, with a focus on every major Canadian market.

“Launching our first store exceeded our expectations in every way,” says Joey Benitah, Chief Operating Officer of Zellers. “The excitement we saw on opening day has continued well beyond the launch, with consistent customer traffic, overwhelmingly positive feedback, and sales performance that continues to surpass our internal targets. Canadians have shown a deep love for the Zellers name, strong enthusiasm for the new store concept, and genuine appreciation for the product selection and value we’re delivering. Seeing that level of sustained engagement has been incredibly rewarding, and it reinforces that we’re building something truly meaningful.”

Officials say the successful launch underscores the strength of its small-format department store model and its ability to resonate with today’s Canadian consumer.

Thirteen years ago, Target opened in the former Zellers on Algonquin in North Bay, before that store was shuttered a couple years later.

Richard Coffin
Richard Coffinhttps://www.mynorthbaynow.com/
Richard Coffin has been a reporter and news anchor on the radio in North Bay for over 25 years.  From premiers to people in the neighbourhood, he enjoys connecting with newsmakers and writing stories that matter to area listeners on a variety of topics including healthcare, education, politics, sports and more. 

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