The United Way Sudbury and Nipissing District launched their annual campaign today at the LCBO on Algonquin Avenue.

Over the last four years they’ve raised more than $500,000 dollars.  Last year nearly 6,000 people were supported rough United Way efforts. This year’s goal is $170,000. Also starting today is the LCBO’s “Give at the till” campaign. People can donate $2, $5, or $10 on top of their purchase starting today and running until October 8th.

Community Coordinator, Katina Matheson, says the focus for the United Way this fall is more than just the money. More important is creating an impact in the community that can help individuals. Matheson says 14 different programs are receiving funding through United Way. United Way has had an office in North Bay since 2012, and has been making big strides to reach more and more locals in the city.

Matheson says the most important thing to United Way is being able to keep the funds raised supporting local people. All of the dollars that are being raised in the Nipissing Community are staying in the Nipissing Community. One in 10 people in the North Bay community are receiving help or services due to United Way supports, which Matheson says is a strong number.