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Donating one item at the grocery store should be like tipping at a restaurant: Food Bank

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The North Bay Food Bank has launched a campaign that they say can end hunger in North Bay.

A two-pronged approach will be taken covering both the public and private sectors. The public directive involves increased awareness and engagement from the community. The private initiative consists of a capital campaign aimed at corporate support and sponsorship.

The flagship public program is entitled “Just One.” Food Bank director Dan Demers announced the campaign at Parker’s Your Independent Grocer, Tuesday. The idea is that people are more likely to donate when reminded at the point-of-sale and that it will become habitual for those who can to donate one item virtually every time they shop.

The Food Bank will utilize several types of media to promote the campaign, including posters, a social media presence, and handouts explaining to the public what the effort is all about.

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Better visibility for the Food of the Month drive will let shoppers know what is needed most that month, as calculated by the Food Bank.

The capital campaign has a backer in Northern Honda owner David Barber.  He speaks highly of his company’s involvement with the Food Bank. Barber’s dealership recently donated a vehicle for the charity to drive and says that social marketing is an effective tool that business owners should look into for their own purposes.

For more information on these initiatives, visit the North Bay Food Bank’s Facebook page.

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