The West Ferris Minor Hockey Association has partnered with the Canadian Cancer Society in support of Hockey Fights Cancer. Beginning on November 13, WFMHA will be selling branded, lavender #HockeyFightsCancer merchandise to support the program.
Since its inception in 1998, Hockey Fights Cancer – a joint initiative by the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA) – has raised more than $18 million to support national and local cancer research institutions, children’s hospitals, player charities, and local charities. Lavender, the official colour of Hockey Fights Cancer, represents all cancers and will be featured prominently throughout the campaign.
WFMHA Director, Matt Duquette, believes that this is a great cause to get behind, saying that cancer has, or will have an impact on many. He adds that the campaign is about teaching the players core values that extend beyond the ice.
Gil Pharand agrees, saying that the Canadian Cancer Society is thrilled to have the support of the WFMHA. “To get these players involved while they are young is so important.”
Earlier this month, the Canadian Cancer Society unveiled a three-year partnership with the NHL, NHL Foundation and the NHLPA for their annual Hockey Fights Cancer Campaign. The campaign, which unites the hockey community – from players and coaches to fans and supporters – to help cancer patients and their families, will feature awareness and fundraising efforts throughout the month of November and beyond.
Merchandise will be available starting Monday, November 13, at King Sportswear, located at 745 Clarence Street in North Bay.