Councillor Derek Shogren feels that North Bay has a real opportunity to market itself during the upcoming Ford World Women’s Curling Championship.
After all, when will the city ever have the eyes of 125 million people on it again?
That is the estimated global television audience for the championship. There are approximately 200 media members expected for the event plus several crews for television outlets from around the world.
Shogren has been touting this as the year that the cost and delays of Memorial Gardens finally pay off. The curling event is the anchor for everything that goes on at the arena this year.
At the most recent regular meeting of Council, co-organizer Rick Miller advised that North Bay’s logo would be seen in a prominent place on the ice, adding that placing a dollar figure on that kind of advertising would be difficult.
Rinks from 13 countries will compete for the world title at Memorial Gardens from March 17-25.
Ticket sales have been a success, Miller says, with 75 per cent sold. So far, 60,000 tickets have been purchased or allotted and Miller says the final number could approach 100,000.