Laurentian Ski Hill will have a new management team this coming season. 

The non-profit’s board has announced Karen Jones Consulting will be working with stakeholders, members and staff of the ski hill to create a foundation for growth.  

Despite disappointment over the provincial lockdown that interrupted operations last year, officials are optimistic about the upcoming winter season.

“We are excited about all the new things that are happening,” says John Strang, President of the Laurentian Ski Hill Board of Directors. “We anticipate a smooth transition over the next few months and look forward to a great year.”

In a release, the ski hill says Karen Jones Consulting has been assisting businesses, organizations, and non-profits throughout Northern Ontario achieve success through strategic planning, executive management, product and project development, innovative events, and marketing initiatives. 

Emma Jones, Director of Special Events & Initiatives, will manage front-of-house activities, coordinate events and ensure guests enjoy their experience visiting the ski hill.

“The KJCO team looks forward to working together to create a recreation and tourism destination everyone can enjoy”, said Karen Jones, CEO of Karen Jones Consulting, noting that collaboration, planning, innovation, and action are key to moving the process forward. 

“The ski hill is an important asset for our community. The goal is to build on and improve it with the help of the Board of Directors, staff, partners and volunteers to ensure its viability and to create a space that will benefit our community for years to come.”