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Chippewa to undertake rebranding process

The Near North District School Board has given Chippewa Secondary School approval to rebrand.  

A school-based committee will be formed to oversee the rebranding, which the board says does not include renaming the school.  

In the process, the school will collaboratively choose a new mascot for use by teams and clubs. 

Indigenous Trustee Ashley St. Pierre said this will be an opportunity to “learn from past mistakes and hurts” and is a chance to build relationships with community and First Nations partners. 

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