The Summer in the Park numbers have been released and they are not pretty.
A staff report indicates only a total of 1,204 tickets were sold for the two-night concert. After figuring in the $80,000 North Bay City Council promised the festival, this year’s events are in the red just over $327,000.
This summer, the committee decided to move the concerts to Memorial Gardens to guard against inclement weather. Another change involved making concert tickets available for each of the two nights, with varying price points, as opposed to the one wristband for all musical acts method.
All in all, SITP 2018 had expenses of $563,333 and $316,145 in revenue.
Click here for the complete report.
According to the report, “It is estimated that over 40,000 people attended the festival over the course of the weekend. This estimate included the concerts, daytime activities and the midway.”
The report notes that by using an economic impact calculator from the Ministry of Tourism, Culture and Sport, this year’s festival still had a $2.04 million economic impact on North Bay.
