Tourism North Bay describes it as an unconventional take on destination marketing, leaning into sarcastic humour to showcase everything that makes North Bay unforgettable.
They say the newly launched campaign playfully downplays North Bay as “nothing” and “nowhere,” only to reveal a destination overflowing with pristine lakes, epic trails, vibrant waterfronts, dynamic people and authentic Northern Ontario experiences.
“This campaign is about confidence,” says Tanya Bédard, Executive Director of Tourism North Bay. “We know how incredible our backyard is. Instead of telling people how amazing it is in the traditional way, we decided to have a little fun with it — because anyone who’s been here knows North Bay is anything but nothing.”
The entirely homegrown video is the first in a seasonal rollout with fall and winter installments coming later this year.
They’ll also follow the same witty premise.
