Festive R.I.D.E. Program kicked off by area police today…

North Bay and area police officers are doing their part to keep impaired drivers off the road this holiday season. They are kicking off their annual FESTIVE R.I.D.E. program today. It will run through until January 2^nd. Police Chief Paul Cook says the R.I.D.E. program is less about enforcement, and more about letting people know the consequences of driving under the influence.